Marketing Machine 1: Social Media That Works

This is the first in a Social Media Marketing series I’m writing (in coordination with the Workshop I’m running at the BIC, every third Thursday through the new year).

…There is no business which does not benefit from some reputation management. The reason is simple: even if you don’t talk about yourself, other people will. And a conspicuous lack of information creates assumptions that a business lacks experience, or may have something to hide.

Source: Marketing Machine 1: Social Media That Works