My next Social Media Workshop is coming up soon. This month we’ll be going over heatmaps, and how to find out what your webpages are doing with the traffic you get. Are your ads and social media posts likely to actually create new clients when they visit? Let’s find out!
The second installment in my Social Media Marketing Series.
To build durable customer relationships, you need your own website.
All the pieces of online marketing–the ability to track visitors, test ideas, measure results, and build a client base-
-revolve around your website. This is the heart of the Marketing Machine. Every service or tool you use feed into your website, because this is where you build durable, recurring customer relationships. Social media platforms may be perfectly willing to sell you market-segmented ads, but you don’t own it–you’re just renting space in their shop. The connections and relationships they sell you are transitory and variable, depending on how they choose to promote your posts (or not).
…There is no business which does not benefit from some reputation management. The reason is simple: even if you don’t talk about yourself, other people will. And a conspicuous lack of information creates assumptions that a business lacks experience, or may have something to hide.
Here is my inaugural social media marketing article. I think I’ll have a lot more to say about this; I really think small businesses and entrepreneurs could get a lot more out of social media if they understood how it connected to the success of their website and their marketing funnels.
An Automatic Conversion Machine
Content management systems like WordPress and Joomla make it easy to start a blog to educate and engage customers and build your brand. There are so many good reasons to have a blog, and yet the number of abandoned company blogs suggests people aren’t getting enough value out of them. A company blog is like home fitness equipment: it can be a game-changer for those with time, commitment and a solid plan. But they can also seem like an expensive waste of effort that’s soon abandoned. Unless you have clear g
Source: An Automatic Conversion Machine